Transport Narrative Questionnaire

Author of Tool: 

Green, M.C., & Brock, T.C.

Key references: 

Green, M.C., & Brock, T.C.  (2000). The role of transportation in the persuasiveness of public narratives.  Journal of Personality and Social Psychology, 79(5), 701-721.

Primary use / Purpose: 

Measures the extent to ehich participants experience ‘transportation’

Background: 

This scale is concerned with the phenomenological experience of being absorbed in a story—a process we call “transportation into a narrative world”—as a mechanism of narrative impact. Most people have had the sensation of being “lost in a book” (Nell, 1998), swept up into the world of a story so completely that they forget the world around them. Instead of being aware of their physical surroundings, transported readers see the action of the story unfolding before them. They react emotionally to events that are simply words on a page. Transportation resembles flow, or optimal experience (Csikszentmihalyi, 1982). A transported individual is cognitively and emotionally involved in the story, and may experience vivid mental images. Authors have developed and validated a scale to measure the extent of transportation experienced by readers, and conducted studies demonstrating that highly transported individuals showed more story-consistent beliefs on both story-specific and general dependent measures (Green & Brock, 2000). Transportation is also associated with increased positivity toward sympathetic characters and a reduction in negative cognitive responding.

Psychometrics: 

For psychometrics, see Green, M.C., & Brock, T.C.  (2000). The role of transportation in the persuasiveness of public narratives.  Journal of Personality and Social Psychology, 79(5), 701-721.

Files: 

Scale and Scoring Instructions

Web link to tool: 

https://www.unc.edu/~mcgreen/research.html

Digital Object Identifier (DOI): 

https://dx.doi.org/10.13072/midss.683