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Appearance-based Rejection Sensitivity (Appearance-RS) Scale (Long and Short Form)

Appearance-based Rejection Sensitivity (Appearance-RS) reflects a personality processing system characterized by anxious concerns and expectations about being rejected based on one’s physical attractiveness (Park, 2007). People differ in their sensitivity to rejection based on appearance with unique consequences for mental and physical health, affect, and feelings of belonging. Specifically, Appearance-RS predicts increased symptoms of eating disorders and the tendency to make appearance-based comparisons with others. People high in Appearance-RS who are reminded of a negative aspect of...

Author of Tool: 
Park, L. E.

Individual Innovativeness (II)

An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption (like an organisation). People and organisations vary a great deal in their "innovativeness." Innovativeness has to do with how early in the process of adoption of new ideas, practices, etc. that the individual or organization is likely to accept a change. The Individual Innovativeness (II) scale was designed to measure individuals' orientations toward change. Research has indicated that this orientation is associated with several communication variables. 

Author of Tool: 
Hurt, H. T., Joseph, K., & Cook, C. D