Squire's Quest! is a 10-session individually-focused psychoeducational, multimedia game delivered over the course of five weeks in an elementary school setting, with each session lasting about 25 minutes. Predicated on social cognitive theory, educational activities attempted to increase preferences for fruit, juice, and vegetable (FJV) consumption through repeated exposures and associating fun with their consumption, increase asking behaviors for FJV at home and while eating out, and increase skills in FJV preparation through making virtual recipes. Included here are some of the measures Baranowksi and colleagues developed in order to measure these constructs of interest.