SocioCommunicative Orientation Scale (SCO)

Author of Tool: 

Richmond, V. P., & McCroskey, J. C.

Key references: 

McCroskey, J. C., & Richmond, V. P. (1996). Fundamentals of human communication: An interpersonal perspective. Prospect Heights, IL: Waveland Press.
 
Richmond, V. P., & McCroskey, J. C. (1990). Reliability and separation of factors on the assertiveness-responsiveness scale. Psychological Reports, 67, 449-450.

Primary use / Purpose: 

Measures socio-communicative perceptions

Background: 

Sociocommunicative orientation refers to an individual's perception of how assertive and responsive he/she is. This Socio-Communicative Orientation Scale (SCO) is designed to measures these orientations. Generally, these orientations are either totally uncorrelated or only marginally correlated (r < .30). These are two of the three components of the SCO construct. The third component is variously labeled as "versatility" or "flexibility." This third component is best measured by the "Cognitive Flexibility" scale. 

Psychometrics: 

The alpha reliability estimates for the measures of assertiveness and responsiveness are generally above .80. The predictive validity of this instrument has been demonstrated in numerous studies. It is believed that the components of SCO (assertiveness, responsiveness, and versatility/flexibility) are the essential cognitive components of general communication competence. 

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