Key references:
Reysen, S. (2005). Construction of a new scale: The Reysen Likability Scale. Social Behavior and Personality, 33(2), 201-208.
Primary use / Purpose:
Background:
While much is known about the concept of likability, a single encompassing tool to measure likability did not exist before the Reysen Likability Scale, which measures the degree of likability for a target source, specifically an individual.
Psychometrics:
In terms of the reliability, and convergent and divergent validity of the scale, the alpha coefficient for the current scale ranged from .90 to .91. Laughter predicted higher likability ratings which demonstrated convergent validity. Divergent validity was illustrated using Goldberg's (1992) 100-Adjective Big Five Personality Test.
Reysen, S. (2005). Construction of a new scale: The Reysen Likability Scale. Social Behavior and Personality, 33(2), 201-208. See
