McCroskey, J. C., & McCain, T. A. (1974). The measurement of interpersonal attraction. Speech Monographs, 41, 261-266.
Primary use / Purpose:
The study by McCroskey & McCain reports a factor analytic investigation of the interpersonal attraction construct. Two‐hundred and fifteen subjects completed 30 Likert‐type, seven‐step scales concerning an acquaintance. Factor analysis indicated three dimensions of the interpersonal attraction construct which were labeled “task” “social” and “physical.” The results of this study and four replications was the resulting 15‐item instrument Measures of Interpersonal Interaction, which can be expected to measure reliably three dimensions of interpersonal attraction. .
Alpha reliability estimates have ranged from the upper .70s to the upper .80s in previous studies.McCroskey, J. C., & McCain, T. A. (1974). The measurement of interpersonal attraction. Speech Monographs, 41, 261-266. in For more inforamtion