Author of Tool:
Neuliep, J. W., & McCroskey, J. C.
Key references:
Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
Neuliep, J. W., & McCroskey, J. C.(1997).The development of a U. S. and generalized ethnocentrism scale. Communication Research Reports, 14, 385-398.
Primary use / Purpose:
Measures the phenomenon of ethinocentricm in groups.
Background:
One of the central concepts in understanding outgroup attitudes and intergroup relations is ethnocentrism. Sumner (1906) defined ethnocentrism as “the technical name for this view of things in which one’s own group is the center of everything, and all others are scaled and rated with reference to it” (p. 13). Sumner (1906) argued that ethnocentrism nourished a group’s pride and vanity while looking on outsiders, or outgroups, with contempt. Ethnocentrism is now recognized as a universal phenomenon experienced in all cultures. The Ethnocentricm Scale measures this concept.
Psychometrics:
Reliability of the scale determined by Cronbach’s alpha, was .92. Full description available in Neuliep, J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale, Journal of Intercultural Communication Research, 31, 201-215.
Files:
Ethnocentricm Scale and Scoring Instructions
Web link to tool:
https://www.jamescmccroskey.com/measures/ethnocentrism_scale.htm
